The customers who quietly stopped calling

Perché finds past customers overdue for their next maintenance visit, so you can book them before a competitor does.

A customer who had a tune-up every spring for three years and then didn't call this year hasn't announced anything. They're just gone — to a competitor's postcard, a neighbor's recommendation, or plain forgetfulness.

That is the cheapest revenue in the business to win back: they already know and trust you, and there is no ad spend. But nobody is watching for the gap.

Perché looks at each customer's maintenance history and flags the ones who've gone past the interval you set.

How Perché finds it

A gap in the calendar, spotted automatically.

  • ✓A customer with maintenance history who hasn't had a maintenance visit in 12 months is flagged (adjustable).
  • ✓Only genuine maintenance visits count — a one-off repair doesn't make someone a maintenance customer.
  • ✓The reason shows the real number of months since their last visit.
  • ✓Professional also totals the recurring revenue currently at risk across all lapsed maintenance customers.

What you get

A list of people worth a call

Past customers who are due, ordered by how long it's been.

A renewal offer ready to send

A friendly “it's been a while” message, one click.

Recurring revenue at risk

On Professional, a single number for the maintenance revenue slipping away.

From flag to recovered dollar

1
Read service history
Perché checks completed maintenance visits per customer.
2
Flag the gaps
Anyone past your interval is listed.
3
Reach out
Send the renewal message by email (or text on Professional).
4
Track the rebooking
Rebooked customers clear from the list and count toward recovered revenue.

Straight talk

Heads up: this category needs service history. A brand-new business, or a spreadsheet with no past visits, will show little here at first. The value grows as your history does.

Common questions

Visits recorded as maintenance. In spreadsheet imports, words like “maintenance”, “preventive” or “service plan” are recognized; a one-off “tune-up” is deliberately not assumed to mean a plan.
Yes, anywhere customers return on a schedule — plumbing inspections, electrical safety checks, and similar. HVAC is where we've focused first.
Yes, it's a setting.

Related

Maintenance Plans

Plans to renew and customers who never got offered one.

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Cold Estimates

Quotes that went quiet, ranked by what they're worth.

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Reputation

Reviews that need a reply, and happy customers to ask.

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See what your own numbers say

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